Question
Required Explain the factors that may have contributed to DAs competitive advantage. (30 marks) Prepare a PESTEL analysis on the credit reference industry, clearly explaining
Required Explain the factors that may have contributed to DAs competitive advantage. (30 marks)
Prepare a PESTEL analysis on the credit reference industry, clearly explaining the implications for DAs plans to implement the Checksta product. (30 marks).
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Strategic Market Management
Authors: David A. Aaker
4th Edition
0471309567, 9780471309567
