Required: Fill in the three blanks below.

Identify the type of measurement best suited for measuring influence, association, and transaction efficiency of advertisements on a medical website.

\begin{tabular}{|l|l|} \hline Advertiser & Measurement \\ \hline Sales & \$Reventie \\ \hline Sales Leads & \# Click-throughs \\ \hline Brand Awareness & \# Impressions \\ \hline Influencing & \\ \hline Association & \\ \hline Transaction Efficiency & \# Promotional Coupons Redeemed \\ \hline Verification of restults & \\ \hline \end{tabular} \begin{tabular}{|l|l|} \hline Advertiser & Measurement \\ \hline Sales & \$Reventie \\ \hline Sales Leads & \# Click-throughs \\ \hline Brand Awareness & \# Impressions \\ \hline Influencing & \\ \hline Association & \\ \hline Transaction Efficiency & \# Promotional Coupons Redeemed \\ \hline Verification of restults & \\ \hline \end{tabular}