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REQUIRED: From the meeting of senior DAP executives, develop a strategy map of objectives, as well as potential Balanced Scorecard measures, for DAP. You can
REQUIRED: From the meeting of senior DAP executives, develop a strategy map of objectives, as well as potential Balanced Scorecard measures, for DAP. You can be guided by the following questions: Financial 1) Who are the shareholders, and what do they want? 2) What are the shareholdersâ expectations in the following areas? (a) Revenue growth (b) Asset utilization (c) Cost improvement Customer 1. Who are the customers? 2. What do the customers want? How does DAP create value for them? Process 1. What processes are most important for creating value for DAPâs shareholders and customers? 2. What are the objectives and measures for each process identified here? Learning and Growth 1. What specific skills and capabilities do DAPâs people need in order to excel at the critical processes that you identified in the process perspective? 2. What other objectives can you identify to improve the human, information, and organization capital of DAP if it is to succeed with its strategy
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