Required information 8. Conscious Marketing at The Gluten Free Bar (GFB) Conscious Marketing at The Gluten Free Bar (GFB) Many companies believe they have a sense of purpose that is higher than simply making a profit by selling their products and services. This is representative of conscious marketing. This activity is important because companies are often confronted with the question of which is more important: making a profit or protecting customers, employees, and the needs of society and the environment. Over time, many companies and society as a whole have come to agree that firms have social responsibilities that they must meet. The goal of this exercise is to demonstrate your understanding of how conscious marketing is implemented in a company. Click the button to watch the video. Then, answer the questions that follow.

https://ezto.mheducation.com/ext/map/index.html?_con=con&external_browser=0&launchUrl=https%253A%252F%252Flms.mheducation.com%252Fmghmiddleware%252Fmheproducts%252FlmsCloseWindow.htm#/activity/question-group/kEZASsBkEPuVlSXw_t6IKDNZRyNQdZV2d4IMdUDo_-1RcO0JF26eLFEKYIcUX1dydDPHM84Uq7zqCD5qOORRH3puHCsrdR52mPpy2B5pND0

GFB's decision to use "local" sourcing impacts which stakeholder group the most? Multiple Choice

1.government

2.community

3.employees

4.customers

5.partners