Required information e. The company is competing in a moderately attractive industry and has a good strategic fit with the other SBUs in the Walt Disney Company's portfolio and can be reasonably expected to improve its competitive position. No TABLE 2 Competitive Position/Business Strength Calculations for The Walt Disney Company's Business Units (Scale 1= very weak, 5 = average, 10 = very strong) Media Networks Parks & Resorts Studio Entertainment Consumer Products Interactive Media Importance Weighted Weighted Weighted Weighted Weighted Competitive Strength Measures Weight Rating Score Rating Score Rating Score Rating Score Rating Score Relative market share 0.00 1.00 0.00 0.00 0.00 Marketing & promotion 0.00 0.00 0.00 0.00 1.00 Product innovation capabilities 0.00 0.00 0.00 0.00 0.00 Benefits from strategic fit with sister businesses 0.00 0.00 0.00 0.00 0.00 Brand name recognition & image 0.00 0.00 0.0 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Sum of weights 0.00 Total Score 0.00 0.00 0.00 0.00 0.00 176 (96.937 G MacBook Air