Required Information Marketing Research: Mystery Shopper Part 1 of 5 companies rely on mystery shoppers to conduct marketing research In recent years, mystery shopping has changed as it has taken on more p Before marketers Marketing research is a systematic, objective process of getting information about potential customers to guide an even more prominent role in the implementation of marketing strateay can develop a marketing mix, they must collect in-depth, up-to-date information about consumer needs 01325 decisions. Read the case below and answer the questions that follow s is how mystery shopping works: Mystery shoppers enter establishments pretending to be regular customers. They come with mental checklists and scrutinize both how they are treated and the appearances of the establishment. Some computer equipment to document these conditions. Many mystery shoppers work on a part-time basis and do so to earn free merchandise, meals, movie tickes, and so on. Smaller numbers actually work fulb time as shoppers Companies rely on the information provided by mystery shoppers to make sure employees are followi guidelines. Some companies actually provide company bonuses based on employee's performances duri inspections. Although a number of companies are now utilizing online afdd phone customer surveys to judge performances-a practice that costs far less than employing mystery shoppers-many companies still rely on these mystery inspections and feel the results help them raise the bottom line-customer satisfaction. Over time. companies have been created that "hire' these volunteer shoppers and provide them with assignments. As of 2005. there were around 500 companies managing volunteer shoppers. The business as a whole is worth about $600 million. The new frequent use of mystery shoppers is due in part to the Internet, which has made the entire process-from handing out assignments to returning feedback-much easier. Companies are also much more conscious of maintaining quality, hiring mystery shoppers provides companies with a way to discover whether or not their stores are adhering to the companies standards. These mystery shoppers engage in meaningful observations to improve the implementation of marketing strategy Secret shopping provides research to evaate aibrs to improve the Fart T of 5 of Secret shopping provides research to evaluate: Multiple Choice Merchandising Service standards Buyer behavior Target markets Over tirm 2005, there were around milion. The new frequent use of mystery sho handing out assignments to quality hiring mystery shoppers provides returning easier. s with a way to discover s to improve the tmp standards. These mystery shoppers engage in meaningful marketing strategy Part 4 of 5 data 013702Mystery shoppers provide a source of Multiple Cholce Online Primary Secondary Next > 40 41 of 60 41 | handing out gas dards T quality hiring mystery shoppetS marketing strategy Part 5 of s Which of the ollowing research tactics would evaluate buyer behavior patterns? Multple Choice Phone surveys Online surveys Mystery shoppers Focus group Next > 41 |of60