Required information SB Exercise 6-16 through Exercise 6-17 (Algo) [The following information applies to the questions displayed below) Raner, Harris & Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given: Sales Variable expenses Contribution margin Traceable fixed expenses office segment margin Common fixed expenses not traceable to ofices Bet operating income Total Company $ 458,000 1001 228,600 508 229,400 500 128, 720 28+ 200, 680 228 64,120 141 $ 36,560 85 office Chicago Minneapolis $ 154,000 1000 $ 304,000 1000 46,200 308 182.400 603 107,800 708 121,600 401 80,000 528 48,640 160 $ 27,720 188 $72,960 240 Exercise 6-17 (Algo) Working with a Segmented Income Statement (L06-4) Assume that Minneapolis' sales by major market are: Salon Variable expenses Contribution margin Tenceable fixed expenses Market segment margin Common fixed expenses not traceable to market office segment margin Minneapol 304,000 1000 182,400 608 121,600 408 33,440 111 88,160 291 15,200 50 $72,960 240 Macket Medical Dental $ 200,000 100: $100,000 1001 133, 120 640 56. 160 520 78,000 361 51,840 488 12.480 65 22.680 210 562,400 300 $ 29,160 278 ant The company would be to initiate an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost $7.000. Marketing studies indicate that such a compaign would increase sales in the Medical market by $44,000 or increase sales in the Dental market by $41000 Required: 1. How much would the company's profits increase (decrease) in implemented the advertising campaign in the Medical Market? 2. How much would the company's profits Increase (decrease) if it implemented the advertising campaign in the Dental Market? 3. in which of the markets would you recommend that the company focus its advertising campaign? Complete this question by entering your answers in the tabs below. Required Required 2 Required 3 How much would the company profits increase (decrease in implemented the advertising campaion in the Medical Market Company's po