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iSeeit!: B$2$B Buyer$-$Seller Relationship

Business$-$to$-$business $($B$2$B$)$ marketers face many of the same challenges that business$-$to$-$consumer $($B$2$C$)$ marketers do$.$ Both work to connect or build relationships with their customers. This activity is important because unlike in B$2$C marketing, where marketing is targeted at individual consumers, in B$2$B marketing, marketing is targeted at professional purchasers or buyers$$employees of companies who make purchase decisions in the best interest of their organizations.

The goal of this activity is to demonstrate how Wanderlust Tours can effectively transition from B$2$C to B$2$B marketing.

Click the $$ button to watch the video. Then, answer the questions that follow.

Wanderlust Tours is considering a B$2$B partnership with Green Ocean Cruises. Before Wanderlust Tours embarks upon this relationship, however, it must understand the differences between a B$2$B and B$2$C partnership. Those differences include all of the following except

Multiple Choice

the focus on building relationships with customers.

the long$-$term amount of money involved.

the focus on derived demand.

the buying procedures.

the duration of the relationships with customers.