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Dlego Company manufactures one product that is sold for $$80$ per unit in two geographic reglons $-$ the East and West regions. The following information pertains to the company's first year of operations in which it produced $40,000$ units and sold $35,000$ units.

The company sold $25,000$ units in the East region and $10,000$ units In the West region. It determined that $$250,000$ of its fixed selling and administrative expense is traceable to the West reglon, $$150,000$ Is traceable to the East region, and the remaining $$96,000$ is a common fixed expense. The company will continue to incur the total amount of its fixed manufacturing overhead costs as long as it continues to produce any amount of its only product.

$15.$ Assume the West reglon Invests $$30,000$ in a new advertising campalgn in Year $2$ that Increases Its unit sales by $20\%$ If all else remains constant, what would be the profit Impact of pursuing the advertising campalgn?

Profit will

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