Required information (The following information applies to the questions displayed below) Raner, Harris & Chan is a consulting firm that specializes in information systems for medical and dental clinics. The film has two offices--one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given 500 Sales Variable expenses Contribution margin Traceable fixed expenses ottice sont argin Common fixed expensou not traceable to ottico Wet operating income Total Company $450,000 1008 225.000 225,000 126.000 99,000 220 $3,000 $36.000 Chicago $ 150,000 100 45,000 301 105,000 70.000 520 327.000 100 Minneapol $300,000 100 180.000 120.000 400 40.000 16 $72.000 Assume thot Minneapolis sales by major market are Sales Variable expose Contribution in The fixed speses Market regent in con expert into otsent margin inneapolis $300,000 1001 10.000 600 120,000 33,000 7,000 20 19,000 172.000 24 Heitical $ 300,000 1001 120.000 72,000 361 12.900 560,000 Dental $100,000 1004 12.000 48.000 400 20.000 +27,000 27 The company would to initiate an intensive advertising campaign in one of the two moments during the next month. The compaion would cost $5.000. Martina studies indicate that such a campaign would increase sales in the Medical market by 540,000 or increase sales in the Dental market by $35.000 Required information The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost $5,000. Marketing studies indicate that such a campaign would increase sales in the Medical market by $40,000 or increase sales in the Dental market by $35,000. Required: 1. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? 2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recommend that the company focus its advertising campaign? Complete this question by entering your answers in the tabs below. Required 1 Required 2 Required 3 How much would the company's profits increase (decrease if it implemented the advertising campaign in the Medical Market? Company's profil ty Required 2 The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost $5.000. Marketing studies indicate that such a campaign would increase sales in the Medical market by 540,000 or increase sales in the Dental market by $35.000 Required: 1. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? 2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recommend that the company focus its advertising campaign? Complete this question by entering your answers in the tabs below. Required! Required 2 Required How much would the company's profits increase (decrease if it implemented the advertising campaign in the Dental Market Company's S. Required information Office segment margin $72,000 240 The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month, The campaign would cost $5.000. Marketing studies indicate that such a campaign would increase sales in the Medical market by $40,000 or increase sales in the Dental market by $35.000 Required: 1. How much would the company's profits increase (decrease it implemented the advertising campaign in the Medical Market? 2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recommend that the company focus its advertising campaign? Complete this question by entering your answers in the tabs below. Required 1 Required 2 Required 3 in which of the markets would you recommend that the company focus its advertising campaign Medical OD