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Required information (The following information applies to the questions displayed below.) Diane's Designs is a small business run out of its owner's house. For the
Required information (The following information applies to the questions displayed below.) Diane's Designs is a small business run out of its owner's house. For the past 6 months, the company has been selling two products, a welcome sign and a birdhouse. The owner has been concerned about the company's marketing effectiveness. The master budget and actual results for March of this year follow: Master Budget Welcome Sign 66 Units Sales Variable costs Contribution margin Fixed costs Operating income $ 1,320 1,188 $ 132 81 $ 51 Birdhouse 41 $ 410 205 $ 205 157 $ 48 Total 107 $ 1,730 1,393 $ 337 238 $ 99 Units Sales Variable costs Contribution margin Fixed costs Operating income Actual Results Welcome Sign Birdhouse 61 51 $ 915 $ 612 786 393 $ 129 $ 219 75 128 $ 54 Total 112 $ 1,527 1,179 $ 348 203 $ 145 $ 91 The total market for welcome signs for each of the last 6 months was 500 budgeted and 500 actual. Diane expected the total market for birdhouses to be 328 units per month; the actual volume for the entire market, however, turned out to be only 255 units per month. Required: 1. Compute Diane's actual market share for welcome signs and birdhouses. (Round your answers to 1 decimal place.) 2. What is the market share contribution margin variance? (Leave no cell blank; if there is no effect enter "O" and select "None" from dropdown. Do not round intermediate calculations. Round your answers to 2 decimal places.) 3. What is the market size contribution margin variance? (Leave no cell blank; if there is no effect enter "O" and select "None" from dropdown. Do not round intermediate calculations. Round your answers to 2 decimal places.) Welcome Signs Birdhouses 1. Actual market share 2. Market share variance 3. Market size variance
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