Required information {The following information applies to the questions displayed below) Raner. Harris and Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis The form classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given Office Total Company Chicago Minneapolis Sales $ 477,000 100.com $ 159,000 100.00 $ 318,000 100.00 Variable expenses 238,500 50.00% 47,700 30.00% 190,500 0.001 Contribution margin 238,500 50.00 111.300 70.00 127,200 40.00 Traceable fixed expenses 133,560 20.00% 32,630 52.00% 50,65 16.00% Office segment margin 104,940 22.00% $ 25,620 18.00% $76,320 24.00 Connon fixed expenses not traceable to offices 66,780 14.00 Net operating income $38,160 3.00% Sales Variable expenses Contribution margin Teaceable fixed expenses Market segment margin Common fixed expenses not traceable to markets office segrent margin Minneapolis $ 318,000 100.00% 190,800 60.00% 127,200 4. 34,90 11.00% 92,220 29.00% 15,000 5.00 $ 76,120 24.005 Market Medical Dental $ 212,600 100.00% 5 106,000 100.00 135,680 64.00% 55,120 52.00 76,320 36.ver 50,830 48.00 12,720 6.00 22,260 21.00 $ 63,600 30.00 $ 28,620 27.00% The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost $5,300 Marketing studies indicate that such a campaign would increase sales in the Medical market by 542,400 or increase sales in the Dental market by $37100 Required: 1. How much would the company's profits Increase (decrease) (it implemented the advertising campaign in the Medical Market? 2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recommend that the company focus its advertising campaign? Complete this question by entering your answers in the tabs below. Required 1 Required 2 Required 3 How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? Company profits increase by Required Required 2 >