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The following information applies to the questions displayed below.
Diego Company manufactures one product that is sold for $ per unit in two geographic regionsEast and West. The
following information pertains to the company's first year of operations in which it produced units and sold
units.
The company sold units in the East region and units in the West region. It determined $ of its fixed
selling and administrative expense is traceable to the West region, $ is traceable to the East region, and the
remaining $ is a common fixed expense. The company will continue to incur the total amount of its fixed
manufacturing overhead costs as long as it continues to produce any amount of its only product.
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Assume the West region invests $ in a new advertising campaign in Year that increases its unit sales by If all else
remains constant, what would be the profit impact of pursuing the advertising campaign?
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