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REQUIRED Prepare a presentation and written report to the management team of Cynthia's (CC) Ltd, advising on the suitability of their customer profitability analysis a
REQUIRED Prepare a presentation and written report to the management team of Cynthia's (CC) Ltd, advising on the suitability of their customer profitability analysis a management action required. Your report should: (a) Summarise the advantages and disadvantages of tracing corporate sustaining individual customers and advise whether CC should trace their corporate sustainit to individual customers for decisions about the 'hiring and firing' of customers. (b) Assuming that the information in the Customer Profitability Analysis (table 1) on reliable data, advise the CC management team what they should do (if anything each of their 3 current customers. (c) Prepare an estimate of the likely first and second year customer contribution prospective Kiwi Cycles account, based on the estimates provided by Polly and t burden rates provided by Simon Also, on the basis of these estimates, and an factors you think may be relevant, make recommendations, stating your re regarding whether this customer account should be pursued. (d) Outline any potential weaknesses of the Customer Profitability Analysis prod Simon, suggest how it could be improved and describe any further customer acc measures that you believe the CC management team might find useful
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