Required: You are a marketing manager hired from Cali Press Company to help them with segmentation, target market and positioning for their Cold-Pressed Juice product (Product data in comment section). Answering below questions:

I. Intended target market(s)

a. Identify the applied segmentation approaches (e.g., demographics, psychographics, behaviours etc).

b. Which segment(s) of the consumer/business markets is this company targeting? Who is the primary target market(s)?

c. Describe and provide insights for the target market (market segment profile) demographics, psychographics, behaviours

d. Evaluate the primary target market using strategic fit marketing concept and situational analysis conducted above.

II. Positioning statement and key value propositions

Clearly state the positioning of the product/service, relative to consumer needs, and what the competition is doing (Use a perceptual map).

Key Value Proposition refers to the value proposition/benefits which are provided to the identified target market(s).

The following questions would help to identify the value propositions related to your product.

What bundles of products and services are you offering to each target market? What key benefits do you deliver to them?

Which one of your target market's problems are you helping to solve? Which needs are you satisfying? (minimum three key value propositions must be included)