Requirement

1. Select ONE advertisement of a product/service from a local Chinese/English newspaper or magazine (online/ print).

2. Assuming you are the creative director of an advertising agency, and you are asked by the head of the marketing department to prepare a critique of the advertisement to evaluate its effectiveness. You are also required to give constructive advice to improve the advertisement.

3. Please attach the print or online advertisement and complete the questions in the following.

4. Max 500 words

1. What Product/Service is advertised? (5%)

2. Who is the Target Audience? (5%)

3. According to Maslow's hierarchy of needs, which of the following level of needs does the advertisement promise to satisfy? (10%) Explain your answer with evidence

4. What is the objective of the advertisement to be achieved? explain your answer with evidence (10%).

5. What Advertising Appeals have been used in the advertisement and why? (20%)

6. Explain the advertisement design using the persuasion process (the methods of obtaining feedback in the response hierarchy) (20%).

7. What are the strengths and weaknesses of the selected advertisement? (15%)

8. What are your suggestions to improve the advertisement? (15%)