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Requirement 2: The company has just hired a new marketing manager who insists that unit sales can be dramatically increased by dropping the selling price
Requirement 2:
The company has just hired a new marketing manager who insists that unit sales can be dramatically increased by dropping the selling price from $8 to $7. The marketing manager would like to use the following projections in the budget:
Year 2 Quarter | Year 3 Quarter | ||||||
Data | 1 | 2 | 3 | 4 | 1 | 2 | |
Budgeted unit sales | 45,000 | 70,000 | 115,000 | 60,000 | 85,000 | 100,000 | |
Selling price per unit | $7 | ||||||
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