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Requirements for the Digital Marketing Final Project You will complete a group project in which you apply some of your learnings to a real website:
Requirements for the Digital Marketing Final Project You will complete a group project in which you apply some of your learnings to a real website: www.yourcompany.com. You will pair off into teams. You will turn in a written report on your project at the end of the semester and will also present your project to the class. Detail is important. You will analyze all aspects of this company's digital marketing assets (website, FaceBook, etc.) and make recommendations. You must explain your reasoning for each of your recommendations. Your recommendations should not only include descriptive plans (social media plans, email campaign descriptions, suggested links and back links, cross platform connections, etc.) but also be implementable (changes in design to the website, ads that are ready to launch, suggested content for the social media posts, etc.) Your written report will be 25 - 35 pages (the length is up to you to determine based on whatever
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