Requirements: In June 2019, the CEO of Wellington Brewery, Brent Davies, was reflecting on a recent expansion effort that resulted in significant increases in the size of its facility and critical equipment upgrades. This effort successfully expanded Wellingtons operations and helped grow the company to a medium size business. But Brent is now considering the next major objective for the company and how they might continue to grow the business across the province while adhering to the company mission, vision, and financial constraints. Brent is not sure where to focus the company resources for the next phase of Wellingtons growth, so he hired your team of strategic planning experts in July 2019. He has asked you to help guide him through the strategic planning process. Your team will help Brent to understand the challenges and opportunities that Wellington faces, and ultimately recommend strategic options for the future.

STRATEGIC OPTIONS: Consider each of the above analyses, information from the case, and your own independent research to prepare a set of recommendations for Brent and Wellington Brewery to consider. Please keep in mind the timing of this project (Summer 2019) when developing your recommendations. Please present your teams two best strategic options for continued development and growth of the business. Briefly discuss each recommendation and why Brent should take your advice.