Requirements:

Persuasive memo based on a hiring scenario

The purpose of the memo is to persuade the CEO to support your hiring decision

Minimum 1500 words (if a page equals approx. 300 double spaced words, the paper is approx. 4-5 pages). No references are required.

Memo format - This is created by you to me (the CEO).

Integrate OB terms into the persuasive argument

Appealing to your audience through three approaches

Ethos (Ethics)

Using your own background, sense of character and morality, and knowledge of topic at hand to appeal to audience's need for expertise

Logos (Logic)

Using you facts, statistics, logical claims, evidence to appeal to audience needs for a logical argument

Pathos (Emotion)

Using imagery, powerful language to elicit emotional response from audience

Review job description

Review resumes

Write logical memo justifying who to hire

Effective Synthesis- be sure to use relevant information to convince the CEO to see your points of view

A memo should always begin by indicating the purpose of the communication.

Address one key topic or subject.

Write short, simple, direct sentences.

Use language that is clear and unambiguous.

Create a courteous tone.

Instructions within the memo should be written using the imperative form of verbs, and in the present tense. "We should hire... versus " Our company is hiring"

Conclude with an instruction on what action should be taken in response to the memo.

Structure:

Intro (Companies main needs and how they serve the values and a thesis)

B1- Candidate 1-- Explain Strengths but conclude with ultimately why you didn't select him

B2- Candidate 2-- Explain strengths but conclude with ultimately why you didn't select him or her.

B3- Chosen Candidate-- Attribute 1/ experience and connection to company needs/values and OB Concept

B4- Chosen Candidate --Attribute 2/ experience and connection to company needs/values and OB concepts.

B5- Chosen Candidate --Attribute 3/experience and connection to company needs/values and OB concepts.

B6- Chosen Candidate --Attribute 4/Experience and connection to company needs/values and OB concepts.

Conclusion: Recap/Summarize all.... Perhaps a grand statement of what this candidate can ultimately do for the company and a call to action.

Intro, B1-B6, and conclusion--- are 8 paragraphs (2 decent size paragraphs per page)- makes approx. four full pages.