Research a company's Annual Report or Corporate Social Responsibility (CSR) report to determine the extent to which it values quality. From there you will use Baldrige 7 criteria to guide the process of how the company is performing. Review the Annual Report or CSR Report of the company that you are studying. Identify areas in the report where they discuss quality. (Copy and paste the document in Word, and search for the word 'quality'). See how many times they mentioned quality and for what reasons. More knowledge about the company should help you with your SWOT analysis to determine Strengths and Weaknesses