Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Research a specific a sponsorship deal with a sport organization that provides detailed information: Explain the benefits of the sponsorship from both sides: benefits sought

Research a specific a sponsorship deal with a sport organization that provides detailed information:

Explain the benefits of the sponsorship from both sides: benefits sought from sponsorship by sport organizations and benefits sought from sponsorship by business organizations and the consumer's purchase decision. List and explain the benefits in detail for both sides based on:

Five main types of in-kind benefits that a business sponsor may provide

  1. Product support which could include equipment, food, and beverages
  2. Personnel support such as assistance from staff who may have computing expertise the sport organization needs
  3. Communication resources and expertise to increase awareness and interest
  4. Prizes such as merchandise and gift certificates that can be used by both the event organizers and event cosponsors
  5. Website exposure that provides exposure to the sport organization and its event

Five benefits sought by business from sponsorship

  1. Increase awareness
  2. Image enhancement
  3. Demonstration platform
  4. Hospitality opportunities
  5. Product trial or sales opportunities

Express whether this deal is an equal value exchange deal or not and why.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

More Books

Students also viewed these Finance questions