Research a specific a sponsorship deal with a sport organization that provides detailed information:

Explain the benefits of the sponsorship from both sides: benefits sought from sponsorship by sport organizations and benefits sought from sponsorship by business organizations and the consumer's purchase decision. List and explain the benefits in detail for both sides based on:

Five main types of in-kind benefits that a business sponsor may provide

1. Product support which could include equipment, food, and beverages
2. Personnel support such as assistance from staff who may have computing expertise the sport organization needs
3. Communication resources and expertise to increase awareness and interest
4. Prizes such as merchandise and gift certificates that can be used by both the event organizers and event cosponsors
5. Website exposure that provides exposure to the sport organization and its event

Five benefits sought by business from sponsorship

1. Increase awareness
2. Image enhancement
3. Demonstration platform
4. Hospitality opportunities
5. Product trial or sales opportunities

Express whether this deal is an equal value exchange deal or not and why.