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research a trend online that relates to one of the environmental forces in/for the Canadian marketplace. Describe the trend. Which environmental force would you classify

research a trend online that relates to one of the environmental forces in/for the Canadian marketplace.

  • Describe the trend. Which environmental force would you classify the trend under?
  • Identify the impact the trend has on marketing efforts.
  • Provide an example of a company that is effectively responding to the trend with an appropriate product offering (product/service/or both).

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