Research and Case Analysis: The Walt Disney Company

(Case No. 21 Crafting and Executing Strategy, Arthur Thompson- 23^rd edition)

1. What does a 9-cell industry attractiveness/business strength matrix displaying The Walt Disney Company's business units look like?

2. Does the Walt Disney's portfolio exhibit good strategic fit? What value chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?

3. What is your assessment of The Walt Disney Company's financial and operating performance in fiscal years 2015-2019? What is your assessment of the relative contribution of each business unit to the financial strength of Disney based on the 2018 and 2019 fiscal year financial data

4. What actions do you recommend that The Walt Disney Company's management take to improve the company and increase shareholder value? Are there specific actions that you recommend to successfully integrate the 21^st Century Fox or improve the likelihood of success for Disney's direct-to-consumer and over-the-top media services? Do you have recommendations for lessening the impact of COVID-19 on financial performance? Your recommended actions must be supported with a convincing, analysis-based argument.