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Research and development at Muesli AG has been working on creating a product that could move Muesli AG into new markets. The new product is
Research and development at Muesli AG has been working on creating a product that could move
Muesli AG into new markets. The new product is a granola energy bar created by processing Mixed Fruit
muesli further into a bar to be sold as a quick snack or even a convenient breakfast bar. The new muesli
granola bar will be wrapped in a special biodegradable waxed paper printed with the Muesli AG logo
The ingredients for Kg boxes of muesli produce granola bars. Management plans to sell
the granola bars for each.
Based on the costs of manufacturing mixed fruit muesli and the estimated costs to convert the
muesli into granola bars, determine whether it is more profitable to sell the muesli as is or
process it further into granola bars?
Given the results of this analysis, what advice would you give the management at Muesli AG
Discuss the implications of your findings.
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