Research and Development: Your team should develop a plan for the research needed by PepsiCo to ascertain the most popular ingredients, flavor, best production procedure yield the best tasting product and greatest satisfaction for the PepsiCo customer. Please be specific about the steps, the feedback you expect to collect, any experts that will be needed to complete the research and development of this new product. It is not acceptable with any of the steps in the action plan to simply state that PepsiCo will hire consultants to develop a new product - you are the consultants, so you need to list and detail the steps. Particular attention should be paid to the order of the steps, overlap between the steps, the time necessary to complete the steps, and eventually in a later assignment the cost of the steps