Question
Research and find an article related to the use of data and decision-making for organizations in the hospitality and tourism industry. Share your article with
Research and find an article related to the use of data and decision-making for organizations in the hospitality and tourism industry.
Share your article with the class - give a brief summary on the discussion board.
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
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