Research and then discuss the two types of equity found on the balance sheet that contribute to total stockholders equity for the corporation. With respect to rewarding stockholder investment, which of these components of equity is most important? Explain why?

Using the 2017 Annual Report information provided for Amazon and Target, review the total stockholders equity for both companies. What types of conclusions can you draw based on the information provided? Are operations playing a key role in increasing value for the stockholders of the company? Please explain your answers.