Research Industry : Tim Hortons

1. Introduction

2. Information about the industry in general with respect to the consumer.

3. Trends (political, economic social, technological etc.)

4. Competition.

5. What research efforts has the company conducted that have yielded the current information about the consumer and product and informed its current strategy? For example, were there online surveys, focus groups, product testing or pilot testing of an advertisement?

6. What research will you need to conduct?

7. What is the value provided to consumers at this time? This will be different from your proposed offerings based on your research and analysis. The proposed offerings will be covered under your marketing mix strategy.