• Research key events and trends within each factor Competition, Regulatory, Economic, Social, and Technological (CREST) for PIZZA PIZZA industry/marketplace. Identify the trends likely to have the greatest impact on the organization. Describe the impact you see as negative, positive, or neutral and give your rationale for your conclusions. Provide evidence from secondary research. 2 in-text citations for each Factor analysis as proof or support. Forecast the future direction of these trends and possible implications that may affect your marketing plan