Research methodology refers to the philosophical and scientifically informed way to solve a research problem systematically. It is the framework that informs all designs, methods and techniques that will be used in conducting research from start to finish (Sefotho, 2021:11). An important aspect of research methodology is the systematic methods - data collection methods and the techniques of analysis - that are to be followed to solve the proposed research problem.

5.1 Discuss the use of semi-structured interviewing as a tool for gathering data in qualitative research. Your discussion should

(1) introduce the major forms of qualitative interviews,

(2) provide a detailed discussion of semi-structured interview, and

(3) highlight TWO (2) strengths and TWO (2) weaknesses of semi-structured interviews.

5.2 (10 marks) "

Over the past decade, concerns about the ethics of research practice have grown substantially. Consequently, you need to think carefully about how you will gain access to undertake your research and about possible ethical concerns that could arise throughout the conduct of your research project" (Saunders, Lewis & Thornhill, 2016: 220). (10 marks) In light of the observation above, discuss ANY FIVE (5) principles of ethical research you would adhere to in business and management research.