Research Objectives Define clear marketing research objectives for your team's new product/service.

What specific information are you seeking to discover through this marketing research?

2. Secondary data Identify the types of secondary data that can support your research objectives.

3. A/B testing Develop a hypothesis related to your research objectives that can be tested using A/B testing.

What will be your independent variable and dependent variable(s)? Explain how you will develop two different versions (A and B) based on the independent variable you chose.

Who will be your potential sample for this A/B testing?