Research objectives:

1. To measure RACV brand awareness and perceptions among young Victorians
2. To understand the experiences that young Victorians have had with RACV

Question:

Write out a summary of the key insight of the 2 objectives for the client, Royal Automobile Club of Victoria (RACV). It is up to you to determine what to focus on, based on importance and relevance for the client. However, you should consider including key findings and implications (both positive and negative)and making clear recommendations for marketing strategies