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Research on underdog brands, points to Framing the game i.e. ______________between the underdog and the top dog, as a successful way to build brand support

Research on underdog brands, points to Framing the game i.e. ______________between the underdog and the top dog, as a successful way to build brand support for the underdog brand.

a. Drawing attention to the status differential in all respects

b, Drawing attention only to differences in brand portfolios only

c, Drawing attention only to differences in brand mantra

d, Drawing attention only to differences in taglines

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