• Research Project Idea:
• Title: Exploring the Psychological Factors Influencing Perceptions of Greta Thunberg's Climate Change Activism
• Theoretical Domain: Social Psychology

Research Question:Do people have a positive or negative perception of Greta Thunberg's activism regarding climate change?

Research Design: Quantitative

Data Collection Method: Online surveys

Data Analysis: ? Question:

Description:This research project aims to investigate the psychological factors influencing individuals' perceptions of Greta Thunberg's activism on climate change. The study will draw upon the social identity approach, specifically Abrams et al.'s (1990) work, to understand how social categorization, identification, and comparison processes shape attitudes towards Thunberg's activism. The researchers will adopt a quantitative approach to gather insights and perspectives from participants.

• Data will be collected through online surveys and interviews. Online surveys provide a means to collect quantitative data, measuring attitudes and perceptions on a broader scale. The surveys can include Likert-scale questions to assess the degree of positive or negative perceptions towards Thunberg's activism. Additionally, open-ended questions can be included to capture participants' underlying reasoning and motivations.

Psychological Factors and Attitudes towards Climate Change:

• Psychology plays a crucial role in understanding individuals' attitudes and beliefs about climate change. Research in social psychology has explored various psychological processes that shape our perception and response to environmental challenges.
• Social identity theory provides insights into how group affiliations and identities influence attitudes towards climate change. People's social identities, such as political, cultural, or national identities, can shape their attitudes and behaviours related to climate change. The theory suggests that individuals tend to align their beliefs and actions with the norms and values of their ingroup, which can influence their perception of environmental issues.

Question:Relevant Background Literature (what key theories and published research inform your proposed project)? Are there any studies that are relevant to the research proposal question?

Question:Research Question and Hypotheses Where Relevant (What research problem will be addressed?)

Question:Method/Methodology (What method(s) will be used and why are they appropriate?)

Question:Potential Challenges in Carrying Out the Project.