Prepare a research topic literature review in two parts. 

•The first part develops the rationale for your future research project and research question framing its relevance and importance to particular stakeholders. 

•The second part details the academic literature that grounds your research question in theory.

Research Project- How Netflix uses data science and algorithms to maximize customer expectation.

 •Why is customer behavior data so Important in the OTT platform? 

•Why extreme personalization is important in the streaming business(OTT)?