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Research Question: Step 1 : The Decision Situation Solve a burning question you ve always wanted answered Example: Does money buy happiness? Step 2 :

Research Question:
Step 1: The Decision Situation
Solve a burning question youve always wanted answered
Example: Does money buy happiness?
Step 2: Research Objectives and Information Needs
Select one burning question that you are willing to share and determine the research objectives and
information needs.
Step 3: Questionnaire Design
Build a questionnaire of three precise, highly structured questions that will allow you to gather
information that will help you answer your question.
Step 4: Sampling Plan
Identify a demographic profile for the kind of person who could provide you with the information you
need. (Age, gender, emotional state)
Step 5: Methodology
Translate your questionnaire into an email survey. Email it to at least 10 potential respondents who fit
your target demographic. (Open with request that it is confidential and nothing will be sold)
Step 6: Analyze the Data
Count the valid responses you got and create graphs for each of your three questions with the
distribution of the answers.
Step 7: Written Report
Write a brief report on your findings and how it impacted your initial question.
Use Google Forms or Survery Monkey!
Worth 15% of your final grade

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