RESEARCH Read Chapter 1: What is research? in the Textbook and answer the questions below 2 1. Explain the differences between scientific, social science and applied research. (5 marks) 2. Outline the principal distinctions between pure research and consultancy research. (5 marks) 3. Review several sources on marketing and contrast the definitions of marketing research with market research. (5 marks) 4. Write some briefing notes for new interviewers which outline the ethical considerations necessary for a street survey on consumer behavior