Research

 

Research loyalty as it applies to your final paper topic in this course. Brainstorm how you will create loyalty for this new offering.

 

 

Discuss

• Who is in the target market for your final marketing plan? Make sure to provide the rationale. 
• What type of research methods will help you to understand this market best?
• How will you obtain loyalty from this market?
• Briefly describe the competition in this industry and any loyalty efforts that the major competitors are using. 

 

In your peer responses, address whether you agree or disagree with their target market focus.