Research reveals that sleepers can be segmented into different categories: Twenty percent of people plump-up (squeeze or shape) their pillows into a marshmallow-shape, 16% fold them or roll them to make them more comfortable to sleep on, and about 10% punch them before they put their head on them. To reach the segment that stacks up two or more pillow, pillow manufacturers sell pillows packaged a pairs. Other research shows that across all segments, many adults drool saliva onto their pillow at night while they sleep. Suppose the Snooze- Well Company develops an anti-microbial pillow that kills the germs which breed in such warm, damp environments. Imagine that Snooze-Well approaches you, a marketing consultant for the pillow industry, for your assessment of how successful the new product will be if they introduce it to the market of adults who drool into their pillow at night. Would you recommend the new brand be Introduced? Briefly explain your assessment of the market. Begin your answer with Yes or No