Question
Research Scenario #1 (Q1-8: 25 pts content / 11 pts format): A consultant who specializes in political campaigns tests the success of three ads in
Research Scenario #1 (Q1-8: 25 pts content / 11 pts format): A consultant who specializes in political campaigns tests the success of three ads in convincing registered voters to support a candidate. He wants to test two groups of registered voters - those who currently express weak or strong affinity to the registered party. The ads run for 30 seconds and feature issues of the campaign. One ad presents the candidate's rationale for supporting issues, a second ad berates the opponent of the candidate and encourages people to vote for the candidate, and the third ad contrasts the two candidates' positions on issues. Registered voters (N = 42) with currently weak or strong ties are randomly assigned to view one of the three ads and then rate their likelihood (0%-100%) of voting for the candidate. The data for are shown in the table.
5 pts content / 3 pts format | |
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3 pts content / 4 pts format |
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5 pts content / 4 pts format |
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video game | books / board games | |
male1 | 7 | 6 |
male2 | 10 | 6 |
male3 | 9 | 5 |
male4 | 7 | 5 |
male5 | 9 | 7 |
male6 | 9 | 8 |
female1 | 4 | 4 |
female2 | 8 | 6 |
female3 | 7 | 5 |
female4 | 7 | 7 |
female5 | 8 | 6 |
female6 | 6 | 5 |
Research Scenario #2 (Q9=16: 25 pts content / 11 pts format): A researcher is examining the impact of playing video games and/or sex on impulsivity scores. Impulsivity is measured by the Continuous Performance Task, which is an individually administered test that requires the participant to attend to and discriminate among stimuli. Higher scores indicate higher impulsivity. Male and female students agree to spend two days (8 hours a day) in the research lab. Sessions are counterbalanced, but one of the days the students are given unlimited access to video games, on the other day the students are only given access to books and board games (nothing electronic). The data for are shown in the table.
5 pts content / 3 pts format | |
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3 pts content / 4 pts format |
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5 pts content / 4 pts format |
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