Research shows the top way for companies to earn the trust of Gen Z consumers is to offer good value for money spent offer the
Research shows the top way for companies to earn the trust of Gen Z consumers is to
- offer good value for money spent
- offer the lowest prices
- sell high quality products and services
The demand for sustainable products on the part of consumers is primarily driven by
the desire to save money
convenience
motives that will differ from consumer to consumer
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Authors: Hal G. Rainey
4th Edition
047040292X, 978-0470402924
