Question
Research shows using humorous advertising is most effective when it is used to a. reinforce and remind loyal customers about the benefits of a product
Research shows using humorous advertising is most effective when it is used to
a. reinforce and remind loyal customers about the benefits of a product
b. change consumers' deeply rooted values and attitudes
c. publicize new brands introduced in the market
d. shape attitudes when consumers already have a positive image of an advertised brand
Research shows using humorous advertising is most effective when it is used to
a. reinforce and remind loyal customers about the benefits of a product
b. change consumers' deeply rooted values and attitudes
c. publicize new brands introduced in the market
d. shape attitudes when consumers already have a positive image of an advertised brand
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Intermediate Accounting
Authors: James D. Stice, Earl K. Stice, Fred Skousen
17th Edition
978-0324592375
