Research the company and obtain the following information:  Mission Statement - Purpose of their existence  Goals and objectives (What are they in business for)  SWOT analysis for this company  Based on the SWOT analysis, what strategies are they using presently to accomplish their goals  Examples of their endeavors associated with each of these strategies  Focus on one or two of these strategies - growth, retrenchment, etc  What role does Social media play in this company  Evaluate their use of social media  Examples of different social media campaigns ran by the company; what worked and what didn't work and why Between 4 and 5 typed pages?