Research the she$-$economy and explain what it is$.$

$$Then address the following question in your response

How do businesses avoid the pitfall of assuming all women have the same needs and wants?

What are some product categories that have traditionally underserved female consumers, and how can they evolve?

Are there dangers in businesses only targeting the she$-$economy, potentially alienating other consumer bases?

How do cultural and regional differences play a role in the she$-$economy?

Rebecca situation

Two years ago, Rebecca Mardon started a computer consulting business, Mardon Consulting Associates. Until now, she has been the only employee, but the business has grown enough to support hiring an administrative assistant and another consultant this year. Before she adds staff, however, she wants to hire an accountant and computerize her financial recordkeeping. Rebecca should think about the type of financial information systems her firm requires and develop a list of questions for the firm. The accountants will prepare a presentation making recommendations to her as well as explaining why their firm should win the account. Provide Rebecca with a list of five questions that she should ask the accountant. Next, suggest the type of financial system she should use and explain why she should use that system.