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Research the world's most valuable airline brands for the most recent year available (Top 10 List). Statista.com or forbes.com are acceptable sources. Note: The most

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Research the world's most valuable airline brands for the most recent year available (Top 10 List). Statista.com or forbes.com are acceptable sources. Note: The most valuable airline is NOT the same as the best airline. Choose one airline on the list and discuss the following (some items may require further research): What is the brand equity in terms of U.S. dollars? Has the airline's position on the list changed since last year? Give your opinion as to why or why not? There are several methods for determining brand equity. Though you may not be able to determine with certainty, discuss how you think the airline's brand equity was computed. Next, search for the world's top brands. Where does your airline place on the list? Format Limit your paper to 300 words, excluding references (no cover/title page is necessary). After an introductory paragraph, you may respond in bullet format. Remember to cite your work in current APA format (excluding title page), including Times New Roman, 12-point font, and double-spaced. Your paper must be grammatically sound and free of spelling errors

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