Reshier Company makes three types of rug shampooers. Model 1 is the basic model rented through hardware stores and supermarkets. Model 2 is a more advanced model with both dry-and wet-vacuuming capabilities. Model 3 is the heavy-duty riding shampooer sold to hotels and convention centers. A segmented income statement is shown below.

Model 1

Model 2

Model 3

Total Sales

$240,000

$594,000

$608,000

$1,442,000

Less variable costs of goods sold

(100,000)

(159,680)

(361,600)

(621,280)

Less commissions

(5,800)

(31,000)

(20,000)

(56,800)

Contribution margin

$134,200

$403,320

$226,400

$763,920

Less common fixed expenses:

Fixed factory overhead

(420,000)

Fixed selling and administrative

(279,000)

Operating income

$64,920

While all models have positive contribution margins, Reshier Company is concerned because operating income is less than 10 percent of sales and is low for this type of company. The company's controller gathered additional information on fixed costs to see why they were so high. The following information on activities and drivers was gathered:

Driver Usage by Model Activity Activity Cost

Activity Driver Model 1

Model 2

Model 3 Engineering

$76,000

Engineering hours

710

73

217

Setting up

184,000

Setup hours

13,000

13,100

29,217

Customer service

118,000

Service calls

13,900

1,420

19,217

In addition, Model 1 requires the rental of specialized equipment costing $19,000 per year.

Required:

1. Reformulate the segmented income statement using the additional information on activities. Use a minus sign to indicate any negative margins. Do NOT round interim calculations and, if required, round your answer to the nearest dollar. If amount box does not require an entry, leave it blank or enter "0".

Reshier CompanySegmented Income Statement

Model 1Model 2Model 3Total$$$$Contribution margin$$$$Less traceable fixed expenses:

Product margin$$$$Less common fixed expenses:

Operating income

$

2. Using your answer to Requirement 1, assume that Reshier Company is considering dropping any model with a negative product margin. What are the alternatives?

Which alternative is more cost effective and by how much? (Assume that any traceable fixed costs can be avoided.) Do NOT round interim calculations and, if required, round your answer to the nearest dollar.

will add $ to operating income

3. What if Reshier Company can only avoid 184 hours of engineering time and 5,350 hours of setup time that are attributable to Model 1? How does that affect the alternatives presented in Requirement 2? Which alternative is more cost effective and by how much? Do NOT round interim calculations and, if required, round your answer to the nearest dollar.

will add $ to operating income