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Reshier Company makes three types of rug shampooers. Model 1 is the basic model rented through hardware stores and supermarkets. Model 2 is a more

Reshier Company makes three types of rug shampooers. Model 1 is the basic model rented through hardware stores and supermarkets. Model 2 is a more advanced model with both dry-and wet-vacuuming capabilities. Model 3 is the heavy-duty riding shampooer sold to hotels and convention centers. A segmented income statement is shown below.
Model 1 Model 2 Model 3 Total
Sales $235,000 $574,000 $651,500 $1,460,500
Less variable costs of goods sold (98,000)(169,800)(352,400)(620,200)
Less commissions (5,300)(27,000)(19,000)(51,300)
Contribution margin $131,700 $377,200 $280,100 $789,000
Less common fixed expenses:
Fixed factory overhead (420,000)
Fixed selling and administrative (315,000)
Operating income $54,000
While all models have positive contribution margins, Reshier Company is concerned because operating income is less than 10 percent of sales and is low for this type of company. The companys controller gathered additional information on fixed costs to see why they were so high. The following information on activities and drivers was gathered:
Driver Usage by Model
Activity Activity Cost Activity Driver Model 1 Model 2 Model 3
Engineering $79,000 Engineering hours 79078132
Setting up 195,000 Setup hours 12,30012,80029,132
Customer service 113,000 Service calls 13,3001,42019,132
In addition, Model 1 requires the rental of specialized equipment costing $25,000 per year.
Required:
Question Content Area
1. Reformulate the segmented income statement using the additional information on activities. Use a minus sign to indicate any negative margins. Do NOT round interim calculations and, if required, round your answer to the nearest dollar. If amount box does not require an entry, leave it blank or enter "0".
Reshier Company
Segmented Income Statement
Model 1 Model 2 Model 3 Total
Sales
$Sales
235,000
$Sales
574,000
$Sales
651,500
$Sales
1,460,500
Less variable cost of goods sold
Less variable cost of goods sold
98,000
Less variable cost of goods sold
169,800
Less variable cost of goods sold
352,400
Less variable cost of goods sold
620,200
Less commissions
Less commissions
5,300
Less commissions
27,000
Less commissions
19,000
Less commissions
51,300
Contribution margin $
$
Less traceable fixed expenses:
Engineering
Setting up
Equipment rental
Customer service
Product margin $
$
$
$
Less common fixed expenses:
Factory overhead $
Factory overhead $
Selling and admin. expense
Selling and admin. expense
Operating income $
Question Content Area
2. Using your answer to Requirement 1, assume that Reshier Company is considering dropping any model with a negative product margin. What are the alternatives?
Keeping Model 1 or dropping it
Which alternative is more cost effective and by how much? (Assume that any traceable fixed costs can be avoided.) Do NOT round interim calculations and, if required, round your answer to the nearest dollar.
Dropping Model 1
will add $
to operating income
3. What if Reshier Company can only avoid 166 hours of engineering time and 5,350 hours of setup time that are attributable to Model 1? How does that affect the alternatives presented in Requirement 2? Which alternative is more cost effective and by how much? Do NOT round interim calculations and, if required, round your answer to the nearest dollar.
Keeping Model 1
will add $
to operating income

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