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Resource https://youtu.be/8j03WQGOlX8 Pierce discusses how different social networks mirror different behaviors in terms of travel - with Twitter being their go-to platform. How might the
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https://youtu.be/8j03WQGOlX8
- Pierce discusses how different social networks mirror different behaviors in terms of travel - with Twitter being their go-to platform. How might the strategies provided by Pierce apply to other industries?
- How does social media change service delivery - not just for American Airlines - but in general? How might this be to a company's advantage or demise?
- With social media, there are always going to be opportunities for customers to share horror stories or customer relations gaffes. How can social CRMs play a role in addressing these issues?
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Management Information Systems
Authors: Ken Laudon, Kenneth Laudon, Jane Laudon
12th Edition
0132142562, 9780132142564
