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respond to Focus only on past strategy without regard to current issues in the industry or strategic issues that will have the greatest impact on
respond to Focus only on past strategy without regard to current issues in the industry or strategic issues that will have the greatest impact on future business performance, would create the most damage to strategic planning and the development of sustainable competitive advantages. This policy would lead to stagnation, placing a company below its competitors. Failure to identify current trends and current issues can result in failure to identify important opportunities that could lead to sustainable competitive advantages
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